"Placecast has taken on the problem of delivering advanced location-based advertising head-on, and has executed more than effectively. The company's technology was four years in the making and resulted in 10 patents to date, making Placecast the go-to platform."
- Mobile Marketing Watch
OVERVIEW
Powering location-based advertising programs at scale
Placecast was founded in 2005 on a simple premise: place and time are the universal keys to relevance in the mobile experience. The Placecast platform is built with location and time at the core in order to resolve the complex data, relevancy, and scaling issues of running location-based programs for large audiences across any connected device.
Placecast has pioneered the first fully integrated platform solution for device manufacturers, local directory companies, and mobile operators to easily integrate and monetize location-based information from virtually any source. The company's ShopAlertsTM location-based mobile marketing service has transformed the mobile marketing industry, taking home the top prize for innovation given by the National Retail Federation as well as honorable mentions in 2010 at the Mobile World Congress, Webby's, and CTIA.
Comprising a team of experts in the areas of mobile location-based services, digital advertising, and enterprise SaaS, Placecast provides the only turnkey location-based monetization solution that is today scaled to millions of users and 70+ countries.
Placecast is based in San Francisco and New York. The company is funded by Onset Ventures, Quatrex Capital, and Voyager Capital.
